Hello! My name is Avigail Mordehai and I am a UX Designer. I’m also very passionate about UX Research - it strongly improves the design process! 

I began conducting competitive analyses and researching users as early as my undergraduate studies, where I majored in Marketing; these are skills I still make use of today, albeit in a field a bit more geared towards technology. After graduating, and in light of all the applications being utilized by businesses, I naturally gravitated towards UX Design and Research. Instead of learning why we purchase a specific product or brand, I wanted to focus my career on discovering and analyzing user behaviors to determine why and how an application actually helps us.

 I have always been fascinated by the reasonings behind our day-to-day decisions, both as individuals and as members of society, and as a UX designer, I am guided by this fascination to work hard in ensuring that users’ needs are addressed through smart research and a dedication to the improvement of application design.

 In my free time, I enjoy listening to music, exercising, traveling, and literally everything food-related!